Privacy Policy This privacy policy applies to the Loom app for mobile devices, together with any related services operated by Swastik Sharma (collectively, the “Application”). Swastik Sharma is hereby referred to as the “Service Provider”. Information Collection and Use The Application collects information when you download and use it. This information may include:
Your device’s Internet Protocol address The pages of the Application that you visit, the time and date of your visit, and the time spent on those pages Your mobile operating system Your name, email address, age, and gender (provided during account registration) Profile photo (provided during onboarding) Wardrobe images and photographs of clothing items captured or uploaded by you AI-generated metadata about your clothing (category, colour, material, fit type) Location data (used to fetch local weather for outfit recommendations) Device ID
Camera and Photo Library Access The Application requests access to your device’s camera and photo library solely to allow you to scan and upload garment images. These images are processed to generate ghost mannequin visuals and AI-generated wardrobe tags. Images are stored securely and are not shared with third parties except as described in this policy. Cookies and Tracking Technologies The Application or its third-party SDKs may use cookies, SDKs, and similar technologies to support functionality and service delivery. Where required by applicable law, the Service Provider will obtain consent before using non-essential tracking technologies. Location Information The Application collects your device’s location to provide weather-based outfit recommendations.
Geolocation Services: Location data is used to fetch current weather conditions relevant to your location and suggest contextually appropriate outfits. The Application does not store precise location history. Location is fetched in real time and not retained beyond the active session. Location data may be shared with third-party weather or mapping services solely to fulfil this functionality.
Artificial Intelligence The Application uses AI technologies to provide personalised styling recommendations and wardrobe tagging. Specifically:
Google Cloud Vertex AI (Gemini 2.5 Flash): Used to analyse garment images and generate tags (category, colour, material, occasion suitability) and to power the AI Stylist chat feature. Data is processed in accordance with Google Cloud’s privacy terms. The New Black AI: Used to generate ghost mannequin product-style images from garment photos you upload. Images are transmitted to The New Black AI’s servers for processing and returned to the Application. Their CDN URLs are temporary and expire within 48 hours.
All AI processing is performed in accordance with this privacy policy and applicable laws. Third Party Access The Application uses the following third-party services which may receive your data as necessary to provide their functionality:
Expo — Application framework and build infrastructure Supabase — Database and authentication backend. User account data, garment metadata, schedules, and outfit data are stored on Supabase servers. See Supabase Privacy Policy. Google Cloud / Vertex AI — AI processing of garment images and stylist chat. See Google Cloud Privacy Policy. The New Black AI — Ghost mannequin image generation from garment photos. See The New Black AI Privacy Policy.
The Service Provider may disclose user information:
As required by law, such as to comply with a subpoena or similar legal process When necessary in good faith to protect rights, safety, or to investigate fraud With trusted service providers who work on the Service Provider’s behalf and have agreed to adhere to this privacy policy
Your Rights You may request access to, correction of, or deletion of your personal data. To exercise these rights, contact the Service Provider at sharmaswastik03@gmail.com. Data Retention Policy
User account and wardrobe data: Retained for the duration of your use of the Application plus 12 months, unless longer retention is required by law Automatically collected data: Retained for up to 24 months Aggregated and anonymised data: Retained indefinitely AI-processed garment images: Retained on Supabase storage until you delete the garment or your account
You may request deletion of your data at any time by contacting sharmaswastik03@gmail.com. Children The Application is not intended for children under 13 years of age. The Service Provider does not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information, please contact sharmaswastik03@gmail.com and the information will be deleted promptly. Indian Users — Information Technology Act The Application complies with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 as applicable. Sensitive personal data collected (including photographs and location) is used only for the stated purposes and is not sold to third parties. Security The Service Provider implements physical, electronic, and procedural safeguards to protect your information. Data is transmitted over encrypted connections (HTTPS) and stored on secured servers. Data Breach Notification In the event of a data breach affecting your personal data, the Service Provider will notify affected users in accordance with applicable legal requirements. Changes The Service Provider may update this Privacy Policy from time to time. Updates will be posted with a revised effective date. Continued use of the Application after changes constitutes acceptance of the revised policy. Your Consent By using the Application, you consent to the collection and use of information as described in this policy. You may withdraw consent at any time by contacting the Service Provider or uninstalling the Application. Contact Us For any privacy-related questions or requests, contact:
Swastik Sharma
sharmaswastik03@gmail.com
This privacy policy is effective as of 2026-06-13